Corey’s Local Marketing Minute

The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.

Latest Video

Episode 43: 'Leads' Lose Luster in ROI Calculations (Part II)

Released: 2022-11-28

The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.

Video Vault

Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.

While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.

Corey dives into new research about how ad buyers generate leads.

Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads.

Corey gives a reading of Borrell's quarterly business barometer and finds that ad buyers are spooked.

Episode 37: Pop Quiz!

Released: 2022-08-22

Professor Elliott hands out a multiple-choice quiz. See how your answers compare with local ad buyers regarding average time spent online, top conversions on Facebook, the likelihood of selling to an existing customer vs. a prospective one, and other marketing trivia.

What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.

Corey cracks open advertisers' suggestions box for media companies and discovers that it boils down to three things.

In case we're headed that way again, Corey shows which businesses did just fine in the last big downturn.

Half of SMBs have an interest in starting one, but Corey wonders whether their top goal can be met.

Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.

Corey reaches deep into ad buyers' brains to discover the new thing they need from media companies....and finds managers clamoring for their companies to provide it.

The first wave was search, the second was social. And the next is video, which has Corey all hopped up.

Pushing their own "content" is all the rage with SMBs, and Corey explores what's spurring it on.

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