The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Episode 43: 'Leads' Lose Luster in ROI Calculations (Part II)
The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.
Episode 42: Exploring Advertisers' #1 Concern, ROI (Part 1)
Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.
Episode 41: The Pandemic's Gift: A Large, New Crop of Viable SMBs
While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.
Episode 40: All About Those Leads
Corey dives into new research about how ad buyers generate leads.
Episode 39: Why Newspaper Advertisers Keep Buying
Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads.
Episode 38: Uh-Oh. SMB's Barometric Reading Just Went the Wrong Way
Corey gives a reading of Borrell's quarterly business barometer and finds that ad buyers are spooked.
Episode 37: Pop Quiz!
Professor Elliott hands out a multiple-choice quiz. See how your answers compare with local ad buyers regarding average time spent online, top conversions on Facebook, the likelihood of selling to an existing customer vs. a prospective one, and other marketing trivia.
Episode 36: Want Business from Ad Agencies? Listen To This.
What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.
Episode 35: Corey Channels SMBS (Caution: Unfiltered)
Corey cracks open advertisers' suggestions box for media companies and discovers that it boils down to three things.
Episode 34: Finding Recession-Proof Businesses
In case we're headed that way again, Corey shows which businesses did just fine in the last big downturn.
Episode 33: The Mystery of Loyalty Programs
Half of SMBs have an interest in starting one, but Corey wonders whether their top goal can be met.
Episode 32: Suddenly, Ad Buyers Get the Heebie-Jeebies
Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.
Episode 31: Media Companies Are Starting to Get It
Corey reaches deep into ad buyers' brains to discover the new thing they need from media companies....and finds managers clamoring for their companies to provide it.
Episode 30: The Internet's 3rd Wave Has Arrived
The first wave was search, the second was social. And the next is video, which has Corey all hopped up.
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