Episode 3: Radio’s “On Fire” Digital Sales, Why “Addressable Digital Advertising” is Declining
Mon, 19 Aug 2019
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales. In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that consistently ranks as a top shareholder of digital revenue in its TV, radio, and newspaper markets.
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